Frase: what it is, who it is for and alternatives
Category: Marketing, SEO and sales
Frase is an SEO content and AI-visibility platform sold from frase.io/pricing. The official page states prices in USD and says plans are “Billed once a year. Switch back to monthly whenever you want.” We captured that page on 11 November 2026 (Asia/Colombo). This overview is desk research, not a writing-quality test, and on AI Stack Wise this is a directory overview. Nothing on this page reflects personal hands-on testing.
What the official plans cover
Starter, Professional, and Scale differ by seats, sites or domains, monthly article and audit-page allowances, Content Guard page watches, AI Visibility prompts, and AI generations. Starter includes AI Visibility on ChatGPT and Google AI. Professional adds Perplexity. Scale adds Claude and Gemini, plus client-ready reports. Enterprise is custom, with white-label, a branded portal, SSO/SAML, and an SLA listed on the page. A FraseCMS add-on is sold separately in Free, Basic, and Pro tiers.
Official limits and how it is sold
The cards we captured printed annual-billed per-month prices, with a “was” monthly figure next to each: Starter $39 (was $49) per month and $468 billed yearly, with a 7-day free trial and no credit card, 1 seat, 1 site, 10 articles and 50 audit pages each month, Content Guard on 10 pages, 20 AI Visibility prompts, and 25 AI generations. The Starter card said it holds at monthly limits, with no surprise bill.
Professional was $103 (was $129) per month and $1,236 billed yearly, with 3 seats and 5 sites, extra seats at $29 per month, 40 articles and 250 audit pages, Content Guard on 75 pages, 50 prompts (including Perplexity), and 100 AI generations. Pay-as-you-go overages were described as optional and off by default, at $5 per extra article, $0.50 per audit page, and $0.25 per AI prompt.
Scale was $239 (was $299) per month and $2,868 billed yearly, with 5 seats and up to 10 domains, extra seats at $29 per month, 100 articles and 1,000 audit pages, Content Guard on 300 pages, 75 prompts (including Claude and Gemini), and 350 AI generations. Optional overages were $4, $0.40, and $0.20 respectively. The FAQ said choosing yearly billing takes 20% off the monthly rate.
FraseCMS add-on prices in the same capture were Free at $0 (100,000 page views, 25 GB), Basic at $19 per month or $190 a year, and Pro at $99 per month or $990 a year. Current amounts and any gaps are on our Frase pricing page.
Who it fits
Frase’s official ladder is aimed at SEO and content teams that want article and audit allowances, Content Guard, and AI-visibility prompt checks across a set number of sites. Starter is a single-seat, single-site tier. Professional and Scale add seats, domains, and higher allowances, with Scale also listing client-ready reports. Enterprise is for buyers who need white-label or SSO and will talk to sales. It is a weaker fit if you only need a general writing assistant with no SEO audit or AI-visibility workflow, or if you need a custom quote without a public list price.
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