Make: what it is, who it is for and alternatives
Category: Automation and agents
Make (formerly Integromat) is a visual automation platform where users build scenarios that move data between apps. It supports AI modules, AI agents, and connections to model providers for workflows that classify, generate, or route information.
Make, formerly Integromat, is a visual automation platform where you build “scenarios” by connecting modules on a canvas. Jobs include syncing records between a CRM, spreadsheet, and email platform; routing form submissions; transforming data with filters, iterators, and routers; calling any HTTP API; and adding AI steps that use OpenAI, Anthropic, or other models to classify, summarize, or draft content. Make has also added AI agents that choose which tools to call.
It fits operations teams, agencies, and technically curious users who want complex branching logic and fine-grained data mapping without writing full code. Absolute beginners may find Zapier’s linear steps simpler, and developers who want self-hosting or custom code nodes may prefer n8n.
Compared with Zapier, Make is more visual and usually allows more operations per plan for intricate flows, while Zapier offers the largest app catalogue. Compared with n8n, Make is cloud-only and proprietary, whereas n8n is source-available and self-hostable. Make prices by monthly operations or credits, with a free tier and paid tiers that raise limits and add features such as team roles and faster scheduling.
Before building, consider how many operations your workflows will consume, since loops and polling triggers can multiply usage; whether the apps you need have native modules or require HTTP calls; and how errors will be handled and monitored. Teams should also review organization and team roles, data residency options, and how scenario changes will be documented.
Current plan prices, and any gaps we could not verify, are on our Make pricing page. Nothing on this page reflects personal hands-on testing; it is desk research from the vendor’s official pages.
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