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Luma Dream Machine pricing: plans and credits

Dream Machine is Luma AI's video and image generator. Paid plans are credit-based: each tier gives a monthly credit pool, and generations draw from it. Yearly billing costs 10x the monthly price, so you get two months free.

Plus$30$300
Pro$90$900
Ultra$300$3,000

All Luma Dream Machine plans

Per-seat prices in USD from the official pricing pages. “Annual billing” is the per-month price when billed annually, as the vendor states it; the yearly total is shown where published.

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Luma Dream Machine plans and prices (USD, excl. tax)
PlanMonthly billingAnnual billingSeatsUsage (as published)

Sources: .

Pricing (USD)

Pricing (USD)
FeatureMonthlyYearlyCredits
Plus$30$30010,000
Pro$90$90040,000
Ultra$300$3,000150,000
TeamContact usContact usCustom
EnterpriseContact usContact usCustom
  • No free plan price was shown on the pricing page we checked. If a free tier exists, its limits may not be printed there.
  • Credits per clip depend on model, length, and resolution, so 10,000 credits isn't a fixed number of videos.
  • Team and Enterprise are sales-led.

Amounts as printed on the official page on 2026-11-05 (Asia/Colombo), excl. tax unless stated.

How Luma Dream Machine pricing works

Which plan?

Plus suits creators testing ideas and posting a few clips a week. Pro gives 4x the credits for 3x the price, the better rate if you generate daily. Ultra is for studios and agencies running volume work; at 150,000 credits it has the lowest cost per credit. Annual makes sense once you know you'll use it for a year; it's 10x monthly.

How we check prices

Plans come from lumalabs.ai/pricing. Prices on this page were checked against the vendor's official pricing page on 2026-11-05 (Asia/Colombo). Amounts are USD and exclude tax unless the vendor says otherwise. Where we could not confirm a figure, we write "Price not verified" rather than guess. Vendors change prices often, so confirm on the official page before you buy. Corrections: [email protected]. See /methodology/.

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Luma Dream Machine pricing FAQ

How much is Luma Dream Machine?
Plus is $30/month, Pro $90, Ultra $300.
Is yearly cheaper?
Yes: yearly is 10x the monthly price ($300, $900, $3,000).
Is there a team plan?
Yes, through sales.
How many credits do I get?
Plus includes 10,000 credits a month, Pro 40,000 and Ultra 150,000. Credits per clip depend on model, length and resolution.
Is there a free Dream Machine plan?
No free plan price was shown on the pricing page we checked. If a free tier exists, its limits may not be printed there.